7 Ways Retailers Turn Off Mommy Bloggers

As the CEO of Wendy's Bloggers, a bridge for brands that want to establish relationships with influential mommy bloggers, I'm privy to mommy blogger war stories. Seven mommy bloggers agreed to share their experiences in the hopes that brands and retailers will learn some valuable lessons.

Sterling Silver Chutzpah
"A brand sent me a ring to review that was listed on its website as being sterling silver. It turned my finger green within 24 hours. When I contacted the company to explain my experience, the representative unwittingly admitted that their jewelry regularly discolors skin, but it usually takes a few weeks for it to happen. The brand hoped I'd be able to wear the ring within sufficient time to get a positive review out of me." — Emily Evert, owner, Emily Reviews