7 Ways Retailers Can Leverage Facebook

By Melissa Campanelli

7. Experiment with Facebook Deals. This new Facebook program (which is in beta in select markets right now) allows retailers to offer deals to individuals, groups of friends, customer and charities. "Facebook Deals is rumored to be a Groupon killer, Wingo said. "And like Groupon, Facebook Deals is designed for local deals but may turn into a national opportunity quickly."

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Companies:
Amazon.com
Google

People:
Scot Wingo

Places:
Durham, North Carolina

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.