7 Ways Retailers Can Leverage Facebook

By Melissa Campanelli

5. Experiment with social shopping. Retailers today are finding success with new social shopping systems that mirror that "trip to the mall with your friends" experience, Wingo said, adding that there is lots of innovation in this area today. "Some technologies allow Facebook friends to co-shop, browse together, or see which of your friends are online and ask their advice," Wingo said.

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Companies:
Amazon.com
Google

People:
Scot Wingo

Places:
Durham, North Carolina

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.