7 Ways Retailers Can Leverage Facebook

3. Use Facebook Connect. This platform allows retailers to leverage the Facebook social graph on their e-commerce sites. "Amazon’s implementation of Facebook Connect is state-of-the-art," Wingo said. For example, it allows Amazon to make recommendations for consumers, based on their Facebook favorites and "likes" as well as allow consumers to see their friends’ upcoming birthdays and wish lists.

4. Use Facebook Like buttons. These buttons allow consumers to like any page, product or brand on the internet, "which can turn into social wish lists or powerful recommendation engines," Wingo said. Like buttons were introduced about a year ago "and already appear on millions of Facebook pages," Wingo added. What's more, Facebook recently added some improved retail capabilities to the like button, and Google recently released its +1 experiment, which enables consumers to click +1 on a webpage or ad they find useful and then the +1’s will start appearing in Google’s search results.