7 Ways Retailers Can Leverage Facebook

By Melissa Campanelli

1. Use Facebook Ads. Yes, Facebook is used by a majority of web users — the social network reaches 75 percent of internet users multiple times per month. But targeting specific consumer groups on Facebook continues to be a challenge for most online retailers. As a result, "experiment with Facebook Ads, which allows you to target your audience by location, age and interest. They're a great tool to use to help you build your fan base on your Facebook page," said Wingo.

2. Promote your brand and merchandise on your Facebook page. "Currently the most popular way for retailers to connect with consumers is via their Facebook pages," Wingo said. "Run promotions on your page." Popular Facebook page promotions are exclusive coupons, daily deals, stores, promotions, sweepstakes and surveys, he added.

« Previous 1 2 3 4 5 6 All Next »

0 Comments

View Comments

Companies:
Amazon.com
Google

People:
Scot Wingo

Places:
Durham, North Carolina

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.