7 Ways Retailers Can Leverage Facebook

By Melissa Campanelli

Facebook commerce was a big topic of discussion by attendees and speakers at the 2011 ChannelAdvisor Catalyst Conference which took place in Durham, North Carolina this week.

During the opening keynote address, for example, Scot Wingo, CEO and co-founder of ChannelAdvisor Corp. discussed his firm's "Facebook Commerce Framework" that details seven ways reailers can leverge Facebook. They include the following:

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Companies:
Amazon.com
Google

People:
Scot Wingo

Places:
Durham, North Carolina

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.