On the Web: A Preview of Google Instant Previews: Is it a Game Changer?

6. Make your headlines look like headlines (and if you don't have headlines, implement them — at least on your most important pages). From a usability perspective, one of the most fascinating things about GIP is that it actually puts dependence on copy. Need an example of why this is important? Search for "women's dresses" on Google. All the previews will showcase about a dozen thumbnails of clothing (sadly, many of which aren't dresses). Most of them won't have a good headline that talks about the dress. Sounds too trivial to be important? It's not. From a user perspective, the word "connect" is one of the key influences on bounce rate and user session.