On the Web: A Preview of Google Instant Previews: Is it a Game Changer?

5. Ditch Flash. One of the biggest challenges companies are currently facing in regard to GIP is the "this content requires Flash warning" message. When consumers get a blank box that says "to view this content you must have Javascript enabled and you need the latest version of Flash installed," it all but forces them to look to the next search result on the list.