On the Web: A Preview of Google Instant Previews: Is it a Game Changer?

3. Do a relevant keyword check. One thing GIP is supposed to do (although early results are sketchy at best) is highlight keywords that users are searching for on the preview. This allows users to see how relevant the site is based on the highlighted words.

4. Focus on your visuals. Users see things in pictures; search engines see things in text. Look at your page as a whole and then determine if you're selling your story of that particular page in the pictures/visuals that you're showing. Many e-tailers use a big carousel at the top of the page and then lots of links without pictures on the second view. This becomes increasingly poor from a user's viewing perspective when the page is seen as a whole. Ensure that all of your pages have at least one visual on them. If they don't, users technically won't "see" it, thus making the likelihood of them clicking on it minimal at best.