On the Web: A Preview of Google Instant Previews: Is it a Game Changer?

2. Preview your important pages, as well as the main pages of your competitors' sites, to see how you compare. When GIP was first introduced, one of the biggest apparel retailers went ballistic because it realized its preview pages were mostly white space, while its main competitor's pages looked full and packed with lots of good choices. You need to know what you're up against.