On the Web: A Preview of Google Instant Previews: Is it a Game Changer?
7 ways to prepare for the search behemoth’s newest enhancement
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Amy Africa
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Preparing for Previews
What can you do to prepare for GIP, just in case it really does work? Good question. Here are seven things you can easily do without breaking the bank:
1. Optimize your images. Yes, that sounds very 1998, but the truth is that most companies have gotten really careless about this in the past few years, especially with the onslaught of video. Unlike some of the other Google enhancements that won't load if your site is slow, GIP loads regardless of how fast your site is.
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