On the Web: A Preview of Google Instant Previews: Is it a Game Changer?

Will searchers actually use GIP? It's too early to say, but the folks at Google are hoping so. In fact, it's touting that users who are taking advantage of instant previews are 5 percent more satisfied with their search results. (That's not a great stat, by the way, as it hasn't been rolled out to all shoppers yet.) Plus, if you're searching from a smartphone, the whole preview thing isn't really applicable. With that said, if it does work, it should prevent pogosticking. (Search engine guru Danny Sullivan defines pogosticking as when "someone clicks from a search engine results page and then, if unsatisfied, clicks to select another result and so on.") Pogosticking is very big, especially with e-commerce sites.