On the Web: A Preview of Google Instant Previews: Is it a Game Changer?

GIP changes that dynamic. When users click on the magnifying glass, they're shown a complete page — not a view, but the entire page. This puts a lot of pressure on your page design. Just think of all the companies that use a full screen at the bottom of their web pages for search engine (SPAM) copy, for example. Not aesthetically pleasing in the least, but innocuous at best because people won't scroll that far, right? Well, now that big chunk of copy, without pictures, will be seen in your instant preview.