7. Better engage consumers through all digital touchpoints by offering special deals via apps, checkout receipts and real-time emails, social connectedness and updates, and more to engage and grow the relationship after the visit.
All in all, retailers must be ready to engage immediately as consumers visit them on their desktop, tablet, smartphone or in-store. Free Wi-Fi and personalized content should be available as soon as shopper enters a physical location. Start with a pilot store to test engaging consumers in these new ways and evaluate what strategies and tactics are working best with your product type and market vertical. A pleasant store experience isn't enough anymore. Consumers have adapted to the opportunities and challenges (and data!) that our new media world has to offer.