By
George Skaff
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In 2014, retailers should consider some tactical steps to deliver a true omnichannel retailing experience that melds the key advantages of physical stores with the information-rich experience of online shopping. Here are seven ways how:
1. Maximize product choice and availability by enabling items to be reserved online prior to visit, making store inventory available on a visitor's mobile phone via free Wi-Fi or extending a store's product availability by placing online orders in-store.
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George Skaff
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