By
George Skaff
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That said, the smartphone user experience outside and inside of stores hasn't been well defined. New technologies are emerging that help retailers understand consumer in-store behavior and personalize their physical experience through apps, tracking codes on products, etc., but transacting via a smartphone is very different from a desktop or tablet. Desktops and tablets are in many ways close form factors when it comes to usage. With the smartphone, we have a personal device and a small screen that's with us 24/7 that will likely continue to become the center of our online usage.
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George Skaff
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