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George Skaff
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The physical store itself is becoming like a showroom where consumers come to see, touch and try products, as well as compare them with alternative solutions in real time. They then check to see if any special offers exist online and, as a result, oftentimes decide to postpone their transaction to make their purchase online. Furthermore, the physical store itself is increasingly becoming like a website, with smartphones being used like mouses to select and drill down into specific product information.
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George Skaff
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