E-Commerce: 7 Ways to Increase Your Online Sales

1. Augment product-level ratings and reviews on your product pages with brand and category-level social testimonials that are visual. Hint: Look for your fans interacting with you on social media sites such as Instagram, Facebook or Pinterest.

2. Cookie the users on your site and then use banner ads on display networks to remind these visitors of your products. Too many online merchants fail to think beyond the click with retargeting campaigns. Keeping your website in front of visitors' eyes is valuable because it constantly reminds them of your products, giving your brand a fighting chance to be first choice when it comes time for them to buy. Retargeting success is also a function of list size and duration, so patience is required as visitors increase and impressions grow. Too often merchants lose patience with advertising that doesn't show results immediately; with retargeting, perseverance is what pays off in the end.