7 Ways to Improve E-Mail Deliverability

* List hygiene: To keep deliverability rates high, scrub your list regularly by running it against a register of known bad domains and role accounts; remove and/or correct bad domains by reviewing failure reports, identifying bad addresses, and evaluating whether they’re the result of a data capture problem or a nonexistent domain; remove distribution accounts simply by adding “info@*,” “sales@*” and other common addresses to your suppression list; remove inactive addresses (customers without any opens or clicks within a 12-month period); and use data checkers on your Web site to help ensure e-mail addresses are properly formatted before accepted into the database.