Copywriting for the 21st Century
7 ways to appeal to today’s consumer
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Treat your copy with the integrity that today’s customers demand by boosting it into the 21st century. Then watch as your customers relate to it and buy.
Carol Worthington-Levy is partner, creative services, for Lenser, a catalog consultancy. You can reach her at (408) 269-6871 or carol.worthington-levy@lenser.com.
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