Copywriting for the 21st Century

5. Stay Fun and Interesting
The world is full of uninspired copy, so by making your copy lively yet focused, you’ll keep the customer’s attention.

To stay on track with this, don’t let your designer dictate how much is enough or too much. For example, many layouts show the name of a product and the price; nothing else. That’s not very interesting, regardless of how pretty the photograph is. Ignore those who say that nobody’s reading copy anymore — customers do read, they just won’t waste their time reading boring copy.