7 Trends Marketers Can Expect to See in 2010

4. The mature market will keep booming. I expect the mature market — including insurance, financial services, health care products and domestic travel — to see revenue growth throughout the year as aging baby boomers continue to need to make ongoing decisions about their futures.

5. Paid content will test its limits. This year will be the year of publishers testing paid content business models as lean advertising has forced publishers to develop new revenue streams without significant cash outlays. Where the line between paid and free exists, and whether the fundamental shift in technology and the internet’s jarring redirect of consumers’ reading behavior has made getting paid moot, will be tested.