7 Trends Marketers Can Expect to See in 2010

3. Just the basics for the apparel market. Recovery in this sector will likely take all of 2010, and I believe we’ll see minimal increased spending. An exception to this could be wardrobe maintenance and accessories: “yes” to blouses, shirts, jackets, slacks and low-cost accessories, but “no” to high-end designer fashion unless it also has a high perceived value. It’s an exciting time for the fashion industry to diversify and pursue new opportunities.