7 Trends Marketers Can Expect to See in 2010

2. Personal fulfillment for the rest of us. Whereas pre-recession discretionary money was reserved for items people didn’t need but wanted, the recession and its epic duration have now made people’s hobbies and passions indispensable as a means to relieve stress and add back pleasure into their lives. Revenues from home improvement; home-based interests like gardening and exercise; and passion hobbies like crafts, music, fishing, etc., will stay in vogue and continue to capture wallet share.