7 Tips for Targeting Customers

By Joe Keenan , Senior and Catalog Success

Referring to mail-order food buyers as an example, Watson pointed out: “The more niche business you are, the more important the SKU level data is.”

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

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