By
Joe Keenan
, Senior
and Catalog Success
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7. Consider co-branding. This tactic allows you to align yourself with another strong, recognizable brand, Harris said, citing her own company’s recent partnership with Massage Warehouse as a prime example. But before entering into a co-branding agreement, do your due diligence, Harris stressed. “Learn their businesses,” she said. “Are the customers really the same? Are they going to honor your prices?”
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