7 Tips to Make Your Merchandise Stand Out

7. Consider co-branding. This tactic allows you to align yourself with another strong, recognizable brand, Harris said, citing her own company’s recent partnership with Massage Warehouse as a prime example. But before entering into a co-branding agreement, do your due diligence, Harris stressed. “Learn their businesses,” she said. “Are the customers really the same? Are they going to honor your prices?”