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Joe Keenan
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and Catalog Success
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* trademarks to protect themes and category groupings; and
* protecting product designs with patents.
6. Don’t fall in love. “If a product isn’t working, don’t fall in love with it if your customer hasn’t,” van Sonsbeeck said. Measure every product in your catalog to see if it warrants the space it’s occupying. This may lead to the elimination of some of your “favorite” products, he cautioned.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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