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Joe Keenan
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and Catalog Success
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4. Take a field trip to inspire creativity. Get out of the office by taking field trips to become your own customer, Harris suggested. Shop your competitors as well. Taking such trips for product development doesn’t have to be expensive, she said, because you can visit local parks and coffee shops, among other places, to inspire creativity.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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