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Fred Lizza
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5. Have a "decluttered" website. It's important to implement design changes that make your site look less noisy. Change the size and color of the "Proceed to Checkout" button to make it more noticeable. Also consider taking away the side navigation menu. Consumers will become more focused on the product they want to buy rather than other options that divert them to different pages of your website.
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Fred Lizza
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