7 Tips to Fight Shopping Cart Abandonment

3. Offer online coupons. Provide enticing online coupon codes on third-party websites that offer consumers a discount on their entire purchase.

4. Uncover relevant data. Review your shopping cart abandonment data on a regular basis and test your site to increase conversion percentages from basket to paid order. It's important to use strategic email tools such as eWayDirect to run target campaigns and drive consumers back to your site to complete their orders.