7 Tips to Fight Shopping Cart Abandonment

When a prospective customer has found their way to your website, browsed your products and added several items to their shopping cart, it might appear that the transaction is complete. However, until they enter and submit their credit card information, there are several ways the sale can go awry.

A recent report from Forrester Research found that the top reasons for abandoning a shopping cart included the following: total amount was more than expected; shipping costs were too high; the checkout process was too complicated; and the shopping cart was being used for research purposes. Given these reasons, it's not a surprise that Forrester found that 88 percent of online consumers have abandoned a shopping cart without taking the steps to complete their transaction.