7 Tips for E-Commerce Sanity

7. Explore every channel. The online space is vast and growing all the time, so continue to evaluate the possibilities and consider what makes sense. Mobile is the fastest-growing channel, so responsive design may be your next big initiative, especially if you don't have a unique m-commerce site. Interface with comparison sites like Shopzilla, Nextag and Bizrate. There's a lot of virtual real estate out there, and much of it can be quite effective at helping to expand your customer base and traffic.