7 Tips for E-Commerce Sanity

6. Expedite your shipping. The biggest hurdle to online sales has long been the lack of instant gratification. We're probably pretty far away from successful drone delivery, but that doesn't mean there aren't things you can do to speed up the process. The first step is to provide real-time shipping rates based on dimensional weight and ZIP code. Make sure the shipping rates are as inexpensive as possible as high shipping costs are the No. 1 cause of shopping cart abandonment. Integration with UPS, FedEx and USPS will help expedite fulfillment as will confirming shipping information only once and printing shipping labels in a single step. It's always good to offer various shipping options to best serve the needs of individual shoppers.