7 Tips for E-Commerce Sanity

4. Create an easy shopping experience. One of the worst things that can happen to any e-commerce site is to lose a shopper during a visit due to frustration with navigation, product search or unanswered questions. The online experience must be simple, obvious and user friendly. Features like prominent product search, a dynamic navigation bar, substitute item listings and "you may also like" item suggesting keep shoppers from having to hunt for merchandise. Repeat purchases can also be encouraged through wish lists, gift registries, shopping cart restore and order history views. Live chat is a great way to address any concerns and keep shoppers from clicking away if they have a question or feel unsure.