7 Tips for E-Commerce Sanity

3. Take advantage of social media. You already know that you have to be where your customers are. It can be said, almost without exception, that they're on social media, so that's where you have to be too. Marketing to consumers in the social space can be a dicey situation, but it's always safe to launch content that's controlled by users themselves. For example, allow users to post registries and featured items from your site onto Facebook. You may choose to use Twitter to promote specials and coupons, or LinkedIn to promote new job listings. Consumers will remain more engaged with your brand when they can interact with it on the social media sites where they spend the most time.