7 Tips for E-Commerce Sanity

2. Keep search engine optimization best practices in mind during development. Nobody loves constantly considering the SEO implications of every decision, but the fact of the matter is that creating SEO-friendly URLs and custom product URLs increase organic keyword rankings and reduce the amount that must be spent on paid search campaigns. Also, be sure that your site is PCI and SOX compliant so that you're protected from theft and security breaches. These steps may seem cumbersome, but it's much easier to keep everything compliant as you go than to go back and engage in a massive overhaul later.