By
Joe Keenan
and Catalog Success
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* Create a plan, setting goals and time lines for each rep.
* Capture and embed expertise from models into multidimensional knowledge bases and work flows. Also, embed regulatory compliance in interactions and service fulfillment into these tools.
* Group the “makeover” reps into control and test subgroups, deploying the aforementioned tools to the test groups. Then, measure the performance of the two subgroups, and make decisions based on your results.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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