7 Strategies to Help Grow Your E-Commerce Sales

6. Increase your site speed. If it takes more than two seconds for your site to load, the bounce rate will increase. The majority of consumers won’t wait more than six seconds for a landing page to load. They don’t care why a website is slow, even during high-traffic times such as the holidays. Regardless of the day or time of year, websites need to load quickly; research shows slow websites lose money. Amazon reported that a 100 millisecond delay in page load time resulted in a 1 percent loss in revenue. Conversely, online retailers that increase their site speed see a considerable uptick in their conversion rates and revenues. For example, when shopping comparison site Shopzilla reduced its load time from seven seconds to two seconds, its conversion rate increased between 7 percent to 12 percent.