7 Strategies to Help Grow Your E-Commerce Sales

4. Prioritize buttons on landing pages. Ideally you should have a single, clear call-to-action button on your page. If you have secondary buttons, change their color or size to something visually less interesting by making them smaller and duller. If you have two side-by-side buttons, remember that the one on the right is considered the default one (i.e., the one most likely to be clicked on). You may also consider demoting some of your secondary buttons to text links.