7 Strategies to Help Grow Your E-Commerce Sales

By The Retail Online Integration Staff

2. Add interactive videos to your website. Giving consumers the ability to buy a product, shop related products, read ratings and reviews, and click on interactive links and hotspots all within a video player creates an interactive shopping experience that will increase conversions.

3. Give your customers deferred delivery choices. Consider adding deferred residential ground shipping alternatives to your website — UPS SurePost, FedEx SmartPost, Newgistics and EquaShip. These delivery methods may add days in transit, but at significantly lower pricing than FedEx and UPS air and ground services. While the goods being purchased often dictate the shipping method, when presented with a choice, many online shoppers choose the low cost or free delivery option, even if it means a longer wait.