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It’s no secret that consumers’ shopping behaviors are changing. A reliance on shopping in brick-and-mortar stores has given way to a cross-channel approach, with consumers increasingly turning to e-commerce sites to ultimately make purchases. Consider the following research from comScore: E-commerce sales in 2011 reached a record high of $161.5 billion, a 13 percent increase from 2010. The fourth quarter of 2011 alone generated $49.7 billion in online sales, compared to $43.4 billion in the same quarter in the previous year.
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The Retail Online Integration Staff
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