7 Steps to Conversion Gains, Part 2 of 2

* use “Thank You” or “Confirmation” pages for additional cross-sells, viral marketing or surveys; and

* test the placement of form fields collection on different steps:
step 1: e-mail (possibly password)
step 2: name and phone number (possible if telemarketing is used)
step 3: postal address
step 4: credit card.