By
Joe Keenan
, Senior
and Catalog Success
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* use “Thank You” or “Confirmation” pages for additional cross-sells, viral marketing or surveys; and
* test the placement of form fields collection on different steps:
step 1: e-mail (possibly password)
step 2: name and phone number (possible if telemarketing is used)
step 3: postal address
step 4: credit card.
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- Companies:
- Omniture
- People:
- Joe Keenan
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