By
Joe Keenan
, Senior
and Catalog Success
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* use a “progress indicator” so users know where they are in the process;
* provide obvious “continue” or “submit” buttons to ease the user’s progress;
* provide reassuring messaging and creative in each step; if you’re asking for an e-mail address, let them know you adhere to a strict privacy policy of not selling their contact information; on the credit card screen, prominently display security certificates; also, test showing visual product or offer thumbnails throughout the steps;
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- Companies:
- Omniture
- People:
- Joe Keenan
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