7 Steps to Conversion Gains, Part 2 of 2

* use a “progress indicator” so users know where they are in the process;

* provide obvious “continue” or “submit” buttons to ease the user’s progress;

* provide reassuring messaging and creative in each step; if you’re asking for an e-mail address, let them know you adhere to a strict privacy policy of not selling their contact information; on the credit card screen, prominently display security certificates; also, test showing visual product or offer thumbnails throughout the steps;