7 Steps to Conversion Gains, Part 2 of 2

The whitepaper also offers the following best practices to follow with shopping carts:

* develop a perpetual shopping cart to allow users to see products and totals on every page;

* describe form fields, and use examples (e.g., business e-mail, business phone);

* don’t make users fill out two address forms if their credit card billing addresses are the same as their shipping addresses;