By
Joe Keenan
, Senior
and Catalog Success
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The whitepaper also offers the following best practices to follow with shopping carts:
* develop a perpetual shopping cart to allow users to see products and totals on every page;
* describe form fields, and use examples (e.g., business e-mail, business phone);
* don’t make users fill out two address forms if their credit card billing addresses are the same as their shipping addresses;
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- Companies:
- Omniture
- People:
- Joe Keenan
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