By
Joe Keenan
, Senior
and Catalog Success
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* Test the use of exclamation points in the copy.
* Don’t use a generic, “click here.” Be specific: If you want them to buy, say “buy now.” If they’re downloading a resource guide, say “download now.”
* Use 3-D attributes to make a button look like a button.
* Test bright colors, but use color sparingly to enhance call-to-action buttons without overwhelming the senses.
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- Companies:
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