7 Steps to Conversion Gains, Part 1 of 2

* Cascade font sizes with headlines, or page titles, at 14- to 18-point fonts and body copy between 10- and 14-point fonts in readable sans-serif fonts such as Verdana, Helvetica and Arial.

* Clearly title all pages other than your landing pages.

* Use color and bold fonts to highlight information.

* Make redirects readable; capitalize distinct words in URL.