By
Joe Keenan
, Senior
and Catalog Success
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* Cascade font sizes with headlines, or page titles, at 14- to 18-point fonts and body copy between 10- and 14-point fonts in readable sans-serif fonts such as Verdana, Helvetica and Arial.
* Clearly title all pages other than your landing pages.
* Use color and bold fonts to highlight information.
* Make redirects readable; capitalize distinct words in URL.
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