7 Steps to Conversion Gains, Part 1 of 2

Consumer offers include giveaways, free trials, no-risk or money-back guarantees, discounts, sales, and other types of promotions. B-to-B offers include how-to guides, reports, webinars, whitepapers, case studies, among others.

3. Organize and optimize site structure. The whitepaper identifies some best practices to optimize your homepage or landing page’s effectiveness.