By
Joe Keenan
, Senior
and Catalog Success
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* Talk about customer “pain” and address it with your solution and benefits.
* Create a sense of urgency with deadline-sensitive promotions and time-sensitive words such as “now.”
* Use customer testimonials.
* Finally, make it relevant by developing unique messages to each profile segment within your audience.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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