Operations & Fulfillment: 7 Signs You Should Consider Outsourcing Your Fulfillment
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1. You’re beginning to lose focus on marketing and merchandising. Your products are the essence of your brand. They make you truly unique, while your effectiveness in marketing your business determines your success or failure. If operational issues and expenses are keeping you from focusing on what makes your company special in the marketplace and conducting successful marketing campaigns, that’s a sign that it’s time to consider outsourcing noncore competencies.
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- Steven L. Gregg
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