Search Engine Optimization: 7 SEO Secrets Your Webmaster Wont Tell You
Still ranking below your competitors on search engines? Follow these tips to reach new heights
7. Focus on title tags.
The most important meta tag from an SEO perspective is the title tag. Make sure the title tag contains the keyword the page is being optimized for, preferably at the beginning.
If you are optimizing for "web design," for example, "Web designer Christopher Carpenter" is stronger than "Christopher Carpenter, web designer."
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
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